FLOTSAM AND JETSAM BY LATITUDE JEWELLERS,
THE ART OF GIVING BACK

At Latitude we nurture a deeper connection with the ocean and particularly the home of our pearls, the Abrolhos Islands, Western Australia. Every year for over a decade, pioneered by Pia Boschetti, we dedicated ourselves to giving back. ‘Clean Up Australia Day’ launches Latitude Jewellers ‘Flotsam and Jetsam’, an purpose driven event to clean up, recycle and create.

We have removed a whopping 80 tons of rubbish from the Abrolhos Islands since 2011. Initially starting as a project to simply ‘do good’, ‘give back’ and ‘take care of the place where we grow our pearls’, the Flotsam and Jetsam initiative quickly developed into what it is today; not only collecting rubbish but having local artists transform it into recycled works of art. The event has many more benefits than just cleaning up coastline debris, it encourages artists to express themselves on a deeper level, without judgment, in some cases this has shown significant healing and wellbeing.

For Clean Up we head to the islands and community volunteers collect coastal debris or flotsam and jetsam, which has washed up on the Islands, including plastics, ropes, old broken pots, pot floats, wood, glass and much more. This is carried back to the mainland and dropped off at Geraldton Fisherman’s Wharf. People come from near and far to select items to recycle into a creative work of art.

Artworks are exhibited in our Jewellery Gallery and each year hundreds of people visit to view the collection of spectacular artworks made from recycled objects from the sea. Awards and prizes are announced at one of the most popular events of the year, attended by community and media.

Awards range from ‘Artistic View’ to ‘Junior Award’ with generous prizes including $1000 store vouchers and a day trip to the Abrolhos Islands. Entrants can also sell their artworks from $20 to thousands of dollars.

Learn more about Flotsam + Jetsam 2022 Exhibition

See the incredible artwork created in previous years:

2021 Exhibition

2020 Exhibition

It all began from the passion to give back. Having been raised on the Abrolhos Islands and going on to run her own pearl farm there, Pia always had a fascination with items the tides brought in. With a love and absolute respect for the Islands, and for all Australian waters and land, Pia has collected rubbish since she was a child and enjoyed creating little works of art from the debris.

Pia went on to become a pearl farmer at the Abrolhos Islands, she continues to grow and sell her beautiful Abrolhos Pearls, and then opened her ‘Jewellery Art’ Gallery in Geraldton. In 2011 she developed her idea of recycling Island debris like she did during childhood into an annual community event….and so…Latitudes Flotsam & Jetsam was born. Pia is passionate about contributing towards preserving these waters, this is her way of showing gratitude to the ocean for giving her the beautiful pearls she grows.


“Every year my team do an incredible job of helping bring our Flotsam & Jetsam event together. I’d like to thank everyone for their hard work and dedication each year, team members past, present and future. They always put in so much hard work…as do the volunteers, the artists and so many people in our community….and it’s all in the spirit of making our planet a better place. I hope you visit us one year here in Geraldton during our Flotsam & Jetsam event”. - Pia Boschetti.

We love working hand in hand with nature. We respect the ocean and all that she gives us, our Flotsam and Jetsam journey is now documented and can be shared and viewed with the release of our very own movie.


Watch ‘The Story of Flotsam and Jetsam’ in full here.

watch trailer

“LIFE IS ABOUT LIVING, GIVING AND THE FREEDOM
TO CREATE YOUR OWN STORY.”

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